As a starting point, the acronym “Aldo Murakami Philosophy” was used to carry out the communication and the logo, to generate an attractive reading contrast and thus create a recognizable and distinctive structure for the brand; This element, so simple and easy to execute, means that the system to be implemented can be adapted to any type of format and applicable to any communication area or company.

The client contacted us to design the brand’s communication system and create a guideline manual so that there is an order in the behavior within the applications in its different communication channels.